Here you will connect with your reader by showing them you understand their struggles! Remind them that they’re not the only one feeling this and they CAN get to where they want to be when they work with you.
This is where you’ll connect with them and show them why you’re the person for them. This should be brief and it should link to your about page with a button. I would recommend 2-3 paragraphs MAX. This should mostly be about your ideal client/customers and less about you. The part where you come in is on your about page